Takasago is one of Japan’s leading flavor companies, Takasago’s flavor and confectionary labs are responsible for the unique tastes of various candies, desserts, and snack foods across Japan. They also create flavorings for health products such as toothpaste, mouthwash, and antacids. For this assignment, I was tasked with reconceptualizing their brand and providing various deliverables that complement the new branding, as well as a brand board and style guide.